Our Clothing Production
Our clothing production took a long time to get settled. I am different from other fashion houses, as I did not get my start by attending a fashion school (something that I might do in the future). Instead, my production process started going to the very rich and historied clothing markets in Pakistan. Pakistan has historically been one of the great textile hubs in the world, and this history stretches far back in time, all the way to the mystical days of caravans travelling the precarious silk road. So when I got the opportunity to immerse myself in those old markets, which still exist today, my mind wanted to be a part of the history and movement.
The next step was pen and paper. However, the process is not that simple. Sometimes you like a piece of fabric, and your mind creates something immediately when you see it. Other times, one has to sketch and re-sketch an idea about fifty times in order for an acceptable design to come forth. Stressing the creative process or arguing about the semantics of the chicken and the egg won’t serve you as it didn’t serve me. The important thing is to create. And so I did. I fell in love with satin silk, as it allowed me to transform an everyday person into someone who wasn’t afraid of standing out from the crowd. The shiny material was beautiful and fit for dresses and shirts alike. However, I quickly found out that the material was difficult to work with. We work closely with our tailors in the present day, but early in the days of test production, tailors would have a hard time settling the fabric in line with a designed pattern.
Where we are today comes as a result of a lot of trial and error. We finally hired and trained in house tailors to create every piece by hand. We purchased special needles and machinery so tailors could follow the pattern and help bring their own expertise to the precarious production process. We also thought it fit that we should have our own small studio so we could monitor the health and safety of our tailors, and keep the space as clean as we keep our houses. We make sure our tailors work fair hours, keep in touch with their families. We give them month long breaks for religious holidays and facilitate their transport in and out of the proud villages that they belong to. Our tailors are our most precious commodity and we hope to keep them that way.
We come to the present day. We are very proud of our production and health & safety measures. As our company grows, we want to expand into more types of fabric, from denim to raw cotton silk, to 100% printed silk. No matter how we expand, the health and safety of our tailors will be the most important part of our method.
